bluebio

Brand Identity, Digital, & Package Design

Bluebio is a leading PPE company specializing in producing high-quality nitrile gloves that meet strict safety and quality regulations. They also offer quality assurance and product specification services, as well as COVID-19 testing options through their subsidiary, Bluebio Labs. The testing services are available to both individuals and organizations and offer prompt results.

Creating the brand identity for Bluebio and Bluebio Labs, along with sub-brands Biocore, Ecomblue, and Nexus, was a challenging task. I considered various elements, including color schemes, typography, and imagery, to create a consistent look and feel across all packaging designs. The goal was to develop a recognizable and resonating visual identity that adhered to the brand's corporate standards on top of mandatory government logos that had to be included on the packaging.

The chosen direction used a blue color palette and natural imagery such as trees, representing life. Despite changes made to the final product, I was able to create visually appealing and consistent brand identity and packaging design while meeting strict corporate guidelines.